The Importance of Brand Architecture

Brand Architecture is a science and like any science there are formulas, when applied those formulas produce expected results.

Have you ever wondered why some of the amazing works of architecture or innovation have become such an essential part of our livelihoods? Imagine trying too live your life without the internet or your cellphone. It sounds impossible doesn't it? I want you to think of it like this; the same way you cannot live without some of these things you use everyday is the exact same way businesses and organizations cannot continue to function without brand architecture.

Brand Architecture has evolved over the years and has become an integral part of any business with hopes for lasting success and relevance. Brand Architecture brings into effect the tools for social impact that will result in economic profitability "business sense".

Effective businesses are centered around solving needs and problems. The more sophisticated ones are focused on meeting desires and wants nonetheless the formula remains the same. If a business can meet a need or a desire for a client and it can effectively do so then that business has made an emotional connection with that individual and that creates a social and emotional bond no matter how subtle it may seem to be which is the beginning of a potentially long and fruitful relationship. On the basis of that emotional connection business transactions are enforced and pursued.

Therefore the way your brand is positioned and presented is critical. The initial contact a potential client has with your brand identity either serves as a motivator or a deflector to that client.

If a business can meet a need or a desire that business has made an emotional connection with that individual and that creates a social and emotional bond.

Brand Architecture is therefore important because through it you strategically build Brand Personality and Brand Character that trigger certain desired emotions in either existing or potential clients. Brand Architecture gives you the liberty to determine how people feel and think about your brand whenever the come into contact with it. It is a beautiful and arguably one of the most powerful tools for influencing the mind.